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See What Pours Out

The Challenge
We stirred up the tequila market with one simple insight.
Even though margaritas are the cocktail of choice for women entertaining friends at home, no brands were speaking to them – until Sauza.
Sauza Ladies Night Print Ad
Sauza Reality Show Print Ad
Sauza Book Club Print Ad
Sauza Margarita Match Banner Ad
Sauza Reality Show Finale Banner Ad

Get the Sauza Out for Ladies Night In

Our recipe for success: a female-centric campaign – a first for parent company Beam Spirits. Nearly half of all tequila winds up in margaritas, two-thirds of which are consumed by women.

Creative centered on how ordinary nights become something worth savoring when the confessions and gossip come pouring out.

As a result, sales have lit up – even taking market share from traditional category leaders.

Print and OutdoorMade a splash with eye-catching creative about amplified versions of common get-togethers, such as book clubs and reality TV finales.

Stir Up ConversationPartnered with Redbook to create an all-in-one Facebook guide for hostesses

Rich MediaExpandable “Margarita Match” banners quizzed women about their tastes and shared Sauza recipes.