The Beauty Goes On
Rebranding with Flying Colors
Satisfying men’s need for performance and women’s aesthetic desires, we position Valspar as offering a durability and beauty rivaled only by nature.
BroadcastRather than showing the mundane aspects of painting, we transported viewers to a lush dream world.
PrintCommitting to the right shade is all about an instinctual emotional connection – something we celebrated instead of obscuring.
Awards2010 Silver ADDY, 2009 Creativity Annual Platinum, 2008 Effie Awards and Chicago Creative Awards