Valspar Logo

The Beauty Goes On

Sometimes keeping a brand relevant means injecting imagination into a monotone market.
By inspiring DIYers to dream big, we opened a new world of possibilities for this 200-year-old paint-maker.
Valspar The Wall TV Spot
Valspar Website Homepage
Valspar Website Color Page
Valspar Green Print Ad
Valspar Beige Print Ad
Valspar Purple Print Ad

Rebranding with Flying Colors

To keep Valspar from fading in a crowded category, we refreshed their old brand to appeal to the aspirations of design-minded consumers.

Satisfying men’s need for performance and women’s aesthetic desires, we position Valspar as offering a durability and beauty rivaled only by nature.

BroadcastRather than showing the mundane aspects of painting, we transported viewers to a lush dream world.

PrintCommitting to the right shade is all about an instinctual emotional connection – something we celebrated instead of obscuring.

Awards2010 Silver ADDY, 2009 Creativity Annual Platinum, 2008 Effie Awards and Chicago Creative Awards