Vodka Used to Be Tasteless
BroadcastShowed fruit rocketing into generic looking vodka bottles and martini glasses. This action shatters the glass, which reforms into the Pucker Vodka bottle.
PrintKept with the idea of exploding generic vodka and featured headlines alluding to the end of ‘boring’ and introduced of bold, intense flavor.
DigitalUtilized dynamic particle technology that created an interactive user experience that was just as breakthrough as the Pucker Vodka itself.