October 4, 2011 by euroeditor


Euro RSCG Chicago has named marketing and advertising veteran Liz Lang an account director, for which she will oversee the agency’s work on Beam Global spirits.

Lang joined Euro from Translation’s Chicago office, where – as senior account director – she led the team that successfully changed perception of State Farm Insurance. The team’s work ignited a viral pop-cultural response in the social space and drove product growth and new policies. Before that, with GSP Marketing in Chicago, Lang worked on brands that included Naturalizer and Sears. She has extensive experience uniting internal, partner agency and client teams in the integrated development of multifaceted campaigns.

Beam Global brands on which Lang will work include Sauza Tequila, Hornitos Tequila, Tres Generaciones Tequila, EFFEN Vodka, and Pucker Vodka.

“Liz’s background in all aspects of integrated work, as well as her strategic insight and creative passion, make her a fantastic addition to our Euro team,” said Deirdre Egan, managing director of Euro Chicago. “She is quickly establishing herself as a great client partner.”

Deirdre Egan

Deirdre Egan

Lang will report to Egan, who recently was promoted to managing director from senior vice president, group account director. In this role, Egan oversees the team working on direct and digital efforts for Citibank, as well as business for several Beam Global spirits brands: Sauza Tequila, Hornitos Tequila, Tres Generaciones Tequila, EFFEN Vodka, Pucker Vodka and Canadian Club Whisky. Other well-known brands Egan has managed during her 22-year career include Kraft, True Value retail stores, Charles Schwab, Moen faucets, Mohawk flooring and Holiday Inn Hotels.

“Deirdre is a terrific addition to the management team,” said Joy Schwartz, president of Euro RSCG Chicago. “She is a strong, strategic team lead in all that she does, paying careful attention to the details while also ensuring that all of the pieces fit together every time.”

View our work for new Beam brand Pucker Vodka.