February 23, 2011
Wishful Thinking: 4Square Ad-centric Badges
No Bad Ideas Badge
I held the line on this old brainstorm axiom. Not even as much as an eye roll. But clearly, clearly we hit a dry spell about half way in and it wasnâ€™t until that guy had started talking about Lincoln driving a Lincoln that things started to get interesting again.
Old Spice Firehose Badge
11 meetings, 6 phone calls, and 4 hallway conversations and I managed no less than 20 references to the Old Spice viral campaign. Enough alreadyâ€“hereâ€™s your stinkinâ€™ badge. Itâ€™s starting to smell like the set of a Mannix reunion show in here.
I Just Let Go of the Lame App Idea Badge
Okay, I admit I didnâ€™t think the whole “user experience thing” through and it took me two regroups to come to that decision. This is really a veiled attempt to get the agency to spring for my new iPhone.
Bogusky Resignation Theory Badge
Told a couple serious groups of visiting students that the real reason Alex Bogusky resigned was because he kept seeing me in his rearview mirror and I was gaining on him.
Written by Will Payovich