October 10, 2010
ROSE CAMERON PRESENTS “MAKING SOCIAL MEDIA PART OF YOUR BRAND’S DNA” AT DMA 2010
Rose Cameron, chief strategy officer at Euro RSCG Chicago, presented a workshop titled, “Making Social Media Part of Your Brand’s DNA” to top professionals in the direct marketing community at the 2010 DMA Conference. Cameron’s workshop discussed social media in its adolescence and how brands can create a compelling dialogue in social media channels.
Cameron added, “This is about understanding the underlying emotional and utilitarian purpose of your brand and humanizing it so that it can dialogue with your customers in a social setting.”
As part of Cameron’s presentation, she offered free social media tools available to marketers (linked below).
Download Free Social Media Resources at http://slidesha.re/aqNgDy.