January 4, 2010


CHICAGO – January 4, 2010 – Euro RSCG Chicago has expanded its relationship with Sprint (NYSE: S) by adding mobile marketing efforts for the national telecommunications organization. The expanded relationship takes effect immediately and is in addition to the agency’s relationship as Sprint’s direct and email marketing agency.

Euro RSCG will provide strategic, creative, development and analytical support of Sprint’s mobile marketing efforts, particularly in the area of customer engagement. “As our direct marketing needs continue to evolve, especially in the mobile space, Euro RSCG has been a tremendous partner along the way,” said Bronson Broockerd, general manager, direct, email & mobile marketing, at Sprint. “We’re expanding our partnership with Euro because its integrated approach leverages mobile as an intuitive part of lifecycle campaigns and enhances the customer experience.” “I credit our continued success working with Sprint over the past seven years in part to Euro RSCG’s unified model that reflects the importance of digital and mobile in the marketing mix,” said Suzanne Lord Rossi, managing director, Euro RSCG Chicago.

“As today’s consumers take control of their own branded experiences and make choices as to which channels to access information, we continue to identify effective direct creative solutions for our clients.”