June 8, 2011


Here’s AdAge’s report on our latest new business win.

“Havas’ Euro RSCG Chicago, has picked up agency-of-record duties for household brands Hefty and Reynolds, after a review, according to people familiar with the matter.

Among the duties Euro RSCG will be handling are digital marketing and social media; media buying and planning will be handled by sibling MPG, also in Chicago.

The move comes after Reynolds Group Holding, which is operated by New Zealand private company Rank Group, in November 2010 acquired Hefty’s then-parent company, Pactiv, in a transaction valued at about $6 billion.”

“What’s exciting about Reynolds is their desire to have fully integrated marketing plans,” said Norm Yustin, president, Euro RSCG, Chicago. “They’re looking for one agency to take their brands into the future.”

Read the full article on AdAge.