January 10, 2011


CHICAGO – January 10, 2011 – Jennifer Gerwen, formerly of Sears Holdings Corporation, has joined Euro RSCG Chicago as Account Director. Gerwen will provide integrated business strategy and planning expertise on the agency’s digital, mobile and direct marketing services relationship with Sprint. She will report directly to Tricia Clark, group account director.

“We’re thrilled to welcome Jennifer to Euro RSCG as we continue to expand our relationship with Sprint, most recently adding mobile marketing to the mix,” said Suzanne Lord Rossi, managing director, Euro RSCG Chicago. “She is a talented brand strategist with a proven track record of account leadership that generates positive business results.”

Gerwen’s 15 years of experience includes both client and agency positions managing business-to-consumer marketing campaigns for brands such as Kmart, Nestlé, Kimberly Clark, Kraft Foods and Unilever. Her expertise spans digital, direct, retail, and shopper marketing.

Prior to joining Euro RSCG Chicago, Gerwen served as marketing manager, program development at Sears Holdings Corporation where she led strategic planning and integrated marketing for Kmart’s seasonal programs, including the relaunch of the brand’s “Christmas Club.”

Before joining Sears Holding Corporation, Gerwen served as account director at J. Walter Thompson, Chicago, where she worked on new business development initiatives, managed client relationships and optimized product positioning for clients including Nestlé, Kimberly Clark and Kraft Foods.

Gerwen has also held account management positions at Cramer-Krasselt and Ogilvy & Mather.

Gerwen earned her Bachelors of Arts in English at Iowa State University.