December 6, 2010
GROUPON TAPS EURO RSCG CHICAGO FOR CUSTOMER RELATIONSHIP MARKETING ASSIGNMENTS
CHICAGO – December 6, 2010 – Euro RSCG Chicago has been engaged by Groupon (http://www.groupon.com), a shopping website that offers daily deals on the best local goods, services and cultural events in more than 300 markets around the world, for strategic counsel surrounding existing CRM and marketing optimization at the expanding social commerce company.
Euro RSCG Chicago, in conjunction with Euro RSCG Discovery, the data analytics, CRM and behavioral marketing agency within the Euro RSCG network, will support Groupon with customer relationship marketing strategies, mining customer insights and executing data-driven digital programs.
“As the leader in social commerce, Groupon has expanded rapidly with 35 million subscribers in 31 countries,” said Joy Schwartz, president, Euro RSCG Chicago. “We are thrilled to bring our strategic insights and capabilities to their business.” “We are pleased to work with Euro RSCG on our customer marketing efforts,” said John Becvar, Director of Marketing at Groupon. “We know their experience in this space will prove beneficial to us as we test different programs with our growing base of Groupon subscribers.”