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one+='As with our acquisition strategy, we focus on data-driven expansion and retention targeting for maximum program ROI. By analyzing the behavior patterns of your current customers in a statistically rigorous fashion, we are able to pinpoint the best audience and offer for your retention and cross-sell communications.
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one+='Our Research Analysts use sophisticated statistical techniques to discover key predictors of customer behavior�like response, attrition, cross-sell and likelihood to open an account. Our statisticians and analysts are fluent in techniques such as profiling, RFM analysis, segmentation, clustering, market-basket analysis, CHAID, CART, regression, neural networks and several additional proprietary techniques. ';
one+='Continuing to identify how customers utilize or access a specific product or service is critical to knowing how to construct a targeted message or program. Our proprietary tools and techniques provide the knowledge marketers need to guide the strategic, creative, and tactical development of database marketing programs and effective CRM activities. ';
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