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one+='Our back-end tracking and response reporting services mean that we can determine the performance of campaigns using multiple measures across a number of variables�typically including the evaluation of response rate, purchase rate, cost per response, cost per market dollar, overall, and by key variables including geography, lists, offers, demographics, and test cells. Importantly, this type of analysis includes the statistical evaluation of results and strategic recommendations for future program improvements to help optimize offer strategy.';
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Our tracking and reporting capability is supported by our proven track record in database management. Currently, we manage tracking databases ranging from 50,000 to 90 million records and can receive weekly, even daily, data transmissions to add new customer and transaction records. ';
one+='Because we are both marketers and IT experts, we understand that in a direct marketing environment, data requirements can change quickly. Our technical infrastructure supports this need for flexibility and scalability. We can accommodate data feeds even if all of the data files are different types and formats. ';
one+='Our marketing heritage and diverse client base mean we have an infrastructure built around being able to receive data from just about any type of system�NT, UNIX, XML�based on any type of media. Because each client need is unique in terms of data structure, update timing and volumes, and interface compatibility, we have an infrastructure at Euro RSCG 4D that uses the best-of-breed marketing database, data processing, and analytic software and hardware available in the marketplace today. ';
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