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one+=' With its development of new PC peripherals, Intel needed to establish a Web presence for its growing line of branded products. These products, designed to connect to a PC, include PC cameras, wireless peripherals, and Intel� Play� products. Intel asked us to create a collective identity for these new products that could be introduced on the Web. ';
two+='We established a bold new Web presence for Intel� Branded Products by taking a fresh look at Intel\'s approach to product communications. In developing the site\'s overall navigation and design, we implemented user feedback to streamline information and simplify navigation. We also created a new visual vernacular to differentiate the Branded Products from other Intel� offerings. The evolved style used vivid colors for product photography and made the product the hero of the page. The style was implemented not only on the Web, but also on all Branded Products collateral. ';
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