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'; one+='New tennis racket technology. Giant technological advances. Tennis players have been hearing these new technology stories for years — and the excitement is starting to wear thin. So when Wilson designed the first tennis racket constructed in three pieces, representing a significant technologic improvement in the game of tennis, we designed a campaign to reach players at the core of their very being: We showed them how the Wilson Triad could help them win. This campaign taps into the psychological side of tennis, and breaks out of the typical racket advertising category to show how the Wilson Triad gives players a mental edge. A fully integrated effort — including magazine print, Internet, event marketing, in-store promotion, PR, and TV — this campaign has had a tremendous impact on the launch of this new brand. After just 4 months, the Wilson Triad has become the world\'s number-one-selling tennis racket.