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'; one+='This is about that whole perception/reality thing. A lot of people perceive that digital projectors are difficult to operate. In reality, InFocus makes great digital projectors that are so easy to operate, a dolphin could do it — obviously some intelligence is required. We created a TV and print campaign using a Looney Tunes® animation that conveyed not only the beautiful imagery and color/contrast quality of digital projectors, but also the ease of operation of the InFocus® line. The Looney Tunes concept was also easy to follow even without sound, which took into account the fact that the media buy included in-flight viewing.