June 24, 2011


IHAVEANIDEA chats with Euro Chi Chief Creative Officer Jason Peterson. Check out the full article.

Not too many of us in the ad world are brought into an agency specifically to make a mark, to get your fingerprints all over the place, to make it yours and set it on an upwards trajectory. But that’s exactly what happened when the Chicago office of Euro RSCG brought in Jason Peterson as the new Chief Creative Officer late last year.

Jason has a storied career, primarily working alongside ad legends Andy Berlin and Ewan Cameron. With 20+ years in the business, Jason has done notable work for brands such as Reebok , McDonald’s and State Farm (”can I get a hot tub?”) and played a major part behind Coca-Cola’s “Real” campaign. And in a move that is certainly off the beaten path for most ad people, Jason served as Co-President and ECD at Translation, the agency founded by hip-hop moguls Jay-Z and Steve Stoute. ihaveanidea chats with Jason about his punk rock past, his big plans for Euro, and what it’s like to have a rap star signing your paychecks.