Powershares

EURO RSCG CHICAGO LAUNCHES NEW TV CAMPAIGN FOR INVESCO POWERSHARES VIA DIRECTOR DANTE ARIOLA

This week Euro RSCG Chicago launches an innovative, new TV campaign for investment advisory firm Invesco PowerShares with acclaimed director Dante Ariola of MJZ. The 45-second spot further builds the PowerShares product brand while breaking traditional financial services and investment category norms. Using special effects by Weta Visual Effects of "Lord of the Rings" fame, unique models and prosthetics, this spot was created to break through the clutter of more conservative and traditional financial services advertising.

Credits for Powershares "Meet Your Ideas" :45
Agency: Euro RSCG Chicago CCO: Steffan Postaer ECD: Blake Ebel Art Director: Trevor Shorey Copywriter: Curtis Green Associate CD: Merrideth Kalil EP/Producer: Monica Wilkins Production Company: MJZ Director: Dante Ariola EP: Jeff Scruton Line Producer: Natalie Hill Editorial: Rock Paper Scissors Editor: Andrea Macarthur Post Producer: Kimberly Colen Visual Effects: Weta Digital Ltd. VFX Producer: Kevin Sherwood VFX Supervisor: Dan Lemmon Music and Sound Design: Stimmung End Treatment Design: Thornberg and Forester Telecine and Color: Company 3 LA Colorist: Sean Coleman On-Line and Conform Edit: Avenue Edit- Chicago Audio Mix: Soundslave