JASON PETERSON: THEFWA.COM INTERVIEW

Ad Age recently reported on our newest new business win, PlayStation Network. “Norm Yustin, president at EuroRSCG Chicago had this to say in a statement: “PlayStation’s engagement future lies in the gamification of marketing, encouraging consumers to play the brand …

The Word of Mouth Marketing Association (WOMMA) announced the winners of the 2011 WOMMY Awards at the 6th annual WOMMA Summit conference in Las Vegas on November 17. The WOMMYs celebrate the people, agencies, and brands behind the most innovative …

“We’ve been waiting and waiting for this one. And finally it launched Monday. This would be the new national brand campaign from Euro RSCG/Chicago for the homey Cracker Barrel restaurant chain. Called “Handcrafted by Cracker Barrel,” the ad campaign, which …

The Chicago Tribune has just published a new executive profile of our own Ron Bess, President of Euro RSCG North America, and CEO of Euro Chicago. The article chronicles Ron’s phenomenal four decades in the Chicago advertising world, from his …

Euro RSCG Chicago has named marketing and advertising veteran Liz Lang an account director, for which she will oversee the agency’s work on Beam Global spirits. Lang joined Euro from Translation’s Chicago office, where – as senior account director – …

Creative agency EURO RSCG CHICAGO will open its downtown offices this October for a unique artistic partnership. As part of Chicago Artists Month, rising Chicago artist Ray Noland, aka CRO, will be displaying his newest work in the agency’s lobby. …