Cabot Stains

CABOT STAINS LAUNCHES NATIONAL TV CAMPAIGN

On Monday, May 5, Cabot Spots will launch a national television campaign created by its advertising agency of record Euro RSCG Chicago. This new spot will use breath-taking views and dynamic special effects to support its premium line of interior and exterior coatings and stains. Shot on the coast outside of Capetown, South Africa, the commercial uses computer-generated effects to represent a striking departure from typical advertising in the stains category.

Creative Credits
Chief Creative Officer: Steffan Postaer Creative Director: Steffan Postaer Copywriter: Steffan Postaer Agency Producer: Monica Wilkins Director: Marc Wilkins Production Company: Paranoid US Director of Photography: Grant Appleton Editorial Company: The Whitehouse Editor: Matthew Wood Post Producer: Dawn Guzawski Visual Effects: Mikros Image, Paris Visual Effects Exec. Producer: Jean-Lin Roig Audio and Sound Design: Michael Baird/Paranoid Sound Sound Mix: SoundSlave Sound Engineer: Shawn Ballman Group Account Director: Scot Havrilla Media: MPG