Recent Work
Latest News
The Challenge
To promote the fun and sometimes funky spirit of this American classic.
POP, menus and packaging don’t just bring a fast food brand to life – they drive their business forward. We designed brand guidelines for America’s Favorite Drive-in and implemented them in all those elements.
This is how you SONIC
A restaurant’s menu can determine what and, more importantly, how much people order. We redesigned the brand guidelines for Sonic and then put them into practice on the Fall 2011 menu and POP.
Even Sweeter After DarkDuring the summer, “Even Sweeter After Dark” jazzed up SONIC’s late night menus when they are open until midnight or later. We used characters on packaging and POP to give alter egos to SONIC’s classic desserts.
Menu Design & POPWe redesigned SONIC’s menu to be cleaner, simpler and even more appetizing. Our July/August POP made sundae shakes look scrumptious and in September/October, it did the same for the Pumpkin Pie Shake.
PackagingNew bags promoted the excitement and fun characters of “Even Sweeter After Dark” and brought SONIC’s brand to life at the right moment – just before you eat it.
