REEL CHICAGO: CRACKER BARREL SPOTS HERALD NEW EURO RSCG CREATIVE ERA

“We’ve been waiting and waiting for this one. And finally it launched Monday. This would be the new national brand campaign from Euro RSCG/Chicago for the homey Cracker Barrel restaurant chain.

Called “Handcrafted by Cracker Barrel,” the ad campaign, which includes television, radio, online and a music promotion component, is intended as a major refresh of the familiar restaurant’s image, which already is well-known to hundreds of thousands of hungry families in the nation’s heartland.”

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