AD AGE: EURO CHI WINS PLAYSTATION CRM

Ad Age recently reported on our newest new business win, PlayStation Network.

“Norm Yustin, president at EuroRSCG Chicago had this to say in a statement: “PlayStation’s engagement future lies in the gamification of marketing, encouraging consumers to play the brand as they would their favorite releases. In doing so, PlayStation learns more about its gamers and engages them with just the right message at the right time — and, as their familiarity grows, gamers participate more deeply with the brand and experience greater rewards.”

Read more here.